The innovations are halal certified and made with regionally sourced ingredients including bamboo fibre, soy protein and wheat protein. Our new lineup of meat alternatives is packed with all the crispy, juicy, hot off the grill flavors and textures you love. Free vegan food included! explore more Our products Think plant-based food is boring? First Pride also lays claim to being one of . US-based multinational meat processor Tyson Foods has entered the plant-based market in the Asia-Pacific region, launching a range of meat-free products under its First Pride brand name.. SPECIAL PROMO: $3.4 from $4.25 til 31th Dec 2022 Available at FairPrice, Cold Storage and Giant Or . Enjoy all the goodness and power of plant protein with absolutely no compromise on flavor. Do not reheat or refreeze once defrosted. We want even the meat-lovers to go, Hey, Ill try that!. Product flavor and package size availability will vary by country and priced competitively. FIRST PRIDE Plant-Based J SERIES . Plant-based bites Image via First Pride (Provided to SAYS) One popular misconception is that a plant-based diet does not supplement enough protein, which is not true. VisitTYSONFOODS.COMto learn more. This is the first time the company has introduced plant-based products in Asia, as it works to make protein more accessible and affordable for more people around the world. These aren't just the first plant protein products you'll actually crave. Crispy on the outside and juicy on the inside, our plant-based nuggets are perfect for small meals, snack time and guilt-free good times favourite meal. Headquartered in Springdale, Arkansas, the company has 139,000 team members. FIRST PRIDE Plant-Based DUO Set 2 198 168 563 FIRST PRIDE Plant-Based COMBO Set 4 396 337 671 Tyson Trial Microwave Set 200 g 2 158 764 Tyson Nuggets Lover Set 400 g 2 278 237 360 FIRST PRIDE Plant-Based MATCH Set 2 198 168 220 Tyson ! BANGKOK - Tyson Foods Inc. launched a new line of plant-based products in Asia for the first time. The initial launch will introduce frozen Bites, Nuggets and Strips made with plants to consumers in Malaysia. Plant-based food generally does not contain as much protein as animal products. Try our other plant-based products including Spicy Nuggets, Popcorn Bites and Strips! The key to meeting consumer preferences with new plant-based protein is through innovation and making locally relevant products that taste great, which is our expertise. Tyson Foods innovates continually to make protein more sustainable, tailor food for everywhere its available and raise the worlds expectations for how much good food can do. Our plant-based launch will complement our existing assets across Thailand, Malaysia and Australia where we offer a range of products from poultry to beef.. There are a variety of plant-based foods on the market, but there is still some caution around some plant-based products. Have it all, all the taste, all the protein, all the pleasure..with First Pride 2020 . They are now available at Fairprice outlets islandwide. Perfect for World Vegan Day and your everyday meals Click the link in our bio or visit your nearest supermarket now! FIRST PRIDE Plant-Based 170 g Tyson 89.00 99.00 FIRST PRIDE All First Pride products are halal certified. Were thrilled to offer Asia Pacific consumers more high-quality protein choices as they explore flexitarian diets, said Tan Sun, president, Tyson Foods APAC. Alternative proteins could account for 11% of the global protein market by 2035, according to a March report by Boston Consulting Group. While this is the first time the Springdale, Arkansas, USA-headquartered poultry and red meat protein specialist company has introduced such products in Asia, it has already debuted faux meat items . In fact, many plant-based foods such as soy, nuts, and beans are packed with protein. The frozen Bites, Nuggets and Strips made with plants will be sold in Malaysia under the. KUALA LUMPUR, Malaysia, 10 June 2021 - Tyson Foods, Inc. (NYSE: TSN) is launching a new line of plant-based products in select retail markets and e-Commerce in Malaysia under the brand, First Pride. THINK AGAIN. The First Pride brand is a household name in Malaysia and has provided innovative frozen chicken, beef, and fish products to consumers for nearly 15 years. Your privacy is important to us. Visit TYSONFOODS.COM to learn more. The Asian market is a natural fit for this category with traditional plant-based products like tofu already entrenched in the culture. Plant-based options have seen a rise in popularity across the region in recent years and have further accelerated during the pandemic. Water Vegetable Proteins (Soy, Wheat) (21%) Flour (Wheat, Corn) (18%) Vegetable Fibers (Wheat, Citrus) (16%) Vegetable Oil (9%) Spices & Spice Extract (Onion, Garlic, Pepper, Celery) (2%) Wheat Gluten (1%). FIRST PRIDE FIRST PRIDE IntraPlant Tech & First Pride Green Series &HACCPMeSTIJAKIMHALAL100%! Raising Agents (E450i, E500ii), Yeast Extract, Wheat Starch, Maltodextrin, Sugar, Natural Flavouring, Anti-Caking Agent (E551). On December 4th 2022, Wildlife Conservation Day, in partnership with our friend Alexander Lang we will be planting for the future! Tyson Foods is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand, First Pride. Arrival within 1-2 working day Order Friday after 10.00 a.m. The products are the most meat-like alternatives available today made from 100% plants which are rich in protein and high in fibre. Tyson Foods, headquartered in Springdale, Arkansas, is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand,First Pride. Products available in Malaysia will come in 420-gram bags priced at RM19.90 ($4.81). Plant-Based Protein & Meat Alternatives WE'VE SPICED UP YOUR FAVORITE FOODS WITH PLANTS. FIRST PRIDE plant-based is now available in Ohkajhu, known for its farm to table concept. Even T-rex can't tell it's made from PLANTS. Join Us To Plant 4,000 Mangroves On December 4th! Were experts in the protein industry with a diverse, multi-protein portfolio and have the capabilities to produce great tasting plant-based products.. The products offer health benefits along with deliciousness and pleasure in eating. First Pride products available in Malaysia will come in 420g bags priced at RM19.90 ($4.81 USD). Vendor : Tyson OfficialShop. Tyson Foods is initially launching the products in Malaysia and will roll . Were excited to expand our internal capabilities globally as we build our portfolio of loved plant protein brands, said David Ervin, vice president of alternative protein for Tyson Foods. Found on top shelves in all major hypermarkets, the brand prides itself on consistently providing premium quality products. First Pride Green ! Product flavor and package size availability will vary by country and priced competitively. Singapore - With the global plant-based food market continuing to grow, First Pride, a company that sells plant-based products as alternatives to meat ones, has launched a quirky campaign to promote alternative ways of enjoying meat without harming the environment-through an ad with a dinosaur named Tony the T-Rex. Tyson Foods, Inc. Dare you to try our FIRST PRIDECrispy Nuggets - Classic nugget taste with golden crumb \u0026 tendernessCrispy Strips - Classic Fillets coated with a flavorful crisp batter Spicy Nuggets - Nuggets cloaked in a mouth-watering herb \u0026 spice mix Popcorn Bites - Plant-Based Chicken Pop infused with real popcorn on coatingAvailable at FairPrice, Cold Storage, Giant and RedMart#firstpride #SatisfyinglyMeaty #SurprisinglyPlant #soootasty #sooogood #firstpridesg #nuggetverse 10-20 #2 100% First Pride Green ! Our favorite FIRST PRIDE's plant-based original strips and spicy strips are now offered as a main dish and side dish. 10 . 10 , ! First Pride Plant-Based Big C, Central Food Hall, Foodland, Gourmet Market, Lotus's, Lotus Express, Home Fresh Mart, Max Value, Tops Villa Market . These are plants made . Then place on top of sushi rice. FIRST PRIDE 6 - 7 Pain Point Our global culinary network and scalability positions us well to replicate the success weve had in the US in Asia Pacific and provide consumers with great tasting plant protein options.. First Pride 's Crispy Nuggets won the best plant-based meat in Bangkok in our Root The Future Plant-Based Food Awards so you don't want to miss out on these! By continuing to browse the site you are agreeing to our use of cookies in accordance with our. Food brand, First Pride, have launched their first plant-based protein range named First Pride Green Series to the Singaporean market. Alternative proteins could account for 11% of the global protein market by 2035.2 While the category in Asia is still growing, APAC retail sales of meat substitutes reached $16.3 billion in 2020 and are expected to exceed $20 billion by 2025, according to Euromonitor. Local Favourites Made Even Better For You!Made with solely plant based ingredients, First Pride Green Series presents an array of local flavours thats catered to a true Malaysians taste buds. Our products are made from plant-based sources like wheat, soy, bamboo and citrus fibers. Dare you. Visit TYSONFOODS.COM.MY to learn more. #FirstPride #FirstPrideMY #FirstPrideGreenSeries #HealthierChoice #CubaTry #JomLayan published : First Pride's products is proof that healthier choices can taste just as delicious . The US meat processing company said that this is the first time it has rolled out plant-based products in Asia. The launch begins with the introduction of plant-based nuggets, bites, and strips in Malaysia. Plant Based 2020 234,220 2019 27% Plant Based UBS 2030 2.8 June 01, 2021 18:30 ET This website uses cookies to ensure you get the best experience on this website. With FIRST PRIDE, you wont have to choose between taste and nutrition. Providing innovative meat protein that enriches our lives. 615 . If you visit on a weekend you can also sample some of their nuggets for free! Plant-Based Chicken Pop infused with real popcorn on coating.. Or you can call it..First Pride Plant-Based Popcorn Bites!! document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); You have entered an incorrect email address! Flavor and package size availability will vary by country and will be priced competitively, Tyson said. Going plant-based doesnt have to be boring and weve made sure of that. Consumers are rethinking their health and wellbeing with 75% of consumers open to a diet that includes meat and plant proteins1. GET! The key to meeting consumer preferences with new plant-based protein is through innovation and making locally relevant products that taste great, which is our expertise, he said. Through its Core Values, Tyson Foods strives to operate with integrity, create value for its shareholders, customers, communities and team members and serve as a steward of the animals, land and environment entrusted to it. 180C 2.5-3.5 MINS March 2021, A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/fa28cccb-d828-47de-b593-a8017077946a, https://www.globenewswire.com/NewsRoom/AttachmentNg/fa28cccb-d828-47de-b593-a8017077946a. Plant-based , https://www.firstpridethailand.com/wheretobuy/, https://www.wongnai.com/articles/plant-based-diet, https://www.ktc.co.th/en/article/knowledge/plant-based-diet-aid-weight-loss, https://www.theptarin.com/th///95, https://www.unileverfoodsolutions.co.th/th/chef-inspiration/plant-based/plant-based-meat.html, Wongnai x LINE MAN (Wongnai Merchant App), . FIRST PRIDE plant-based is now available in Ohkajhu, known for its farm to table concept. First Pride is here to break the stereotype that alternative protein don't taste as good as traditional meat. With the highest quality ingredients and innovative technology, we make sure that you don't have to compromise taste for a healthier alternative. 2022. FIRST PRIDE plant-based Spicy Nuggets (170g) *per 100 g serving 5.3g protein 7g fiber 0% trans fat Ingredients made from plants Add a spicy, healthy crunch to your meal or snack. Tyson Foods, headquartered in Springdale, Arkansas, is launching a new line of plant-based products in select retail markets and e-commerce across Asia Pacific under the brand, First Pride. First Pride Plant-Based Larb Bites 170g. Experience the explosion of lemongrass and ginger Satay flavours with Satay Strips. The products are halal certified and made with regionally sourced ingredients including bamboo fiber, soy protein and wheat protein. While the products will initially be available in retail stores, there are plans to offer the plant-based innovations for foodservice customers in the region later this year. Were excited to expand our internal capabilities globally as we build our portfolio of loved plant protein brands, said David Ervin, vice president of alternative protein for Tyson Foods. Were thrilled to offer Asia Pacific consumers more high-quality protein choices as they explore flexitarian diets, said Tan Sun, president of Tyson Foods APAC. FIRST PRIDE Plant-BasedSOOO TASTY even meat-lovers can't resist!You can't tell it's made from PLANTS! Found on top shelves in all major hypermarkets, the brand prides itself on consistently providing premium quality products. Tyson Foods said that it has launched a new range of plant-based products under the First Pride brand in certain retail markets and e-commerce sites across the Asia Pacific. Local Favourites Made Even Better For You!Made with solely plant based ingredients, First Pride Green Series presents an array of local flavours that's cater. Mr. Lee, Yeong Sheng, Vice President for Commercial, Tyson Foods Asia Pacific, said, Tyson Foods wants to create food that gives value to our important customers more than just general food, so every product of FIRST PRIDE we meticulously think through and produce to maximise customer benefit. Tyson Foods is initially launching the products in Malaysia and will roll them out to other markets in the region in the coming months. Work from home ! "The entire conception of the First Pride plant-based line was very much consumer-based, as we had been doing a lot of consumer surveys and found that although many of them were aware of this category, they got disappointed when they tried it the first time and would never go back as a result. Product has high fiber, protein, and 0% of cholesterol. Tyson Foods, Inc. 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